Client: KNM Design Build
Website: https://knmdesignbuild.com
Industry: Custom Residential Design-Build Construction
Role: Marketing Consultant – Messaging | Storytelling | Web | Social Media | Strategic Planning | Lead Generation
KNM Design Build had built a strong reputation through word of mouth, beautiful work, and hands-on service — but their brand and marketing efforts didn’t reflect the caliber of their projects. Their digital presence was minimal, messaging lacked clarity, and they didn’t have a clear way to convert interest into qualified leads. The team was ready to elevate their brand, tell a better story, and create marketing tools that supported long-term growth.
Approach:
1. Brand Messaging & Storytelling
Refined the KNM narrative to reflect their family-owned roots, creative design sensibility, and commitment to client experience.
Developed tone-of-voice guidelines and messaging pillars that helped the brand speak confidently and consistently across all platforms.
Humanized the team and emphasized their client-first approach to set them apart in a competitive luxury remodeling market.
2. Website Support
Advised and collaborated on a website redesign to reflect the new messaging and visual identity.
Streamlined copywriting and layout for clarity, storytelling, and conversion — from the homepage to project galleries and service pages.
Brought the “KNM process” to life with client-friendly language that helped build trust.
3. Social Media Relaunch
Re-established the brand on Instagram and LinkedIn with professional visuals and curated, consistent content.
Designed a content strategy focused on project highlights, process education, and team storytelling.
Created branded post templates to maintain visual consistency and streamline internal content creation.
4. Lead Magnets & Education-Based Marketing
Designed a suite of lead magnets and white sheets to build trust and generate qualified leads, including:
The Remodel Guide
Remodel Readiness Quiz
10-Point Builder Vetting Checklist
Coastal Home Remodel Planning Guide
What to Expect: A Month-by-Month Remodeling Timeline
These tools helped move prospective clients from “just browsing” to “ready to talk,” while positioning KNM as an expert advisor — not just a contractor.
Results:
Website and messaging overhaul positioned KNM as a premium, approachable design-build firm.
Social presence reactivated, resulting in increased engagement, shares, and inbound inquiries.
Lead magnets converted passive traffic into leads, giving the team a better handle on sales follow-up and nurturing.
Content templates and strategy allowed the team to continue consistent marketing in-house without reinventing the wheel.
KNM had the talent, the team, and the track record — but needed a marketing presence that matched the quality of their work. Through storytelling, strategy, and smart tools like lead magnets and white sheets, we helped KNM create a scalable, client-focused brand experience that drives connection and growth.